Running a small business isn’t easy and you don’t have the same resources at hand as bigger businesses do. It is essential to do marketing to get your business out there but often marketing can be very costly and if you don’t do it the right way it might end up being ineffective.
Support Local Fundraisers
A really nice way to market your business in a relatively simple and cheap way is to sponsor and support local fundraisers. Instead of just giving out money and putting your name on the brochure you should attend these events or use vouchers that can be used by people at your business which will then provide a contribution to the charity.
Be creative and ensure your exposure at these events is as high as possible. Not only does this provide valuable help for charities it will also provide you with an opportunity to get your business known among people.
Provide Online Classes
You can also market your business in a great way by offering classes online. These can either be free short videos, for instance, or you can even charge the participants a small amount of money.
This is a great way to get people interested in your business and they will most likely get a very positive image of your business and end up as customers. It can also really make your expertise show and you can get a very positive reputation from holding these classes.
Attract Bloggers To Do Reviews
The internet is full of great blogs and there are so many people who follow the various blogs. Instead of just writing your own blog and talking about your own products there is another option of getting other bloggers discussing your products.
You should contact bloggers who are related to your field of business and ask them to review your product. You can give the product to the bloggers for free if they do an honest review about it later on.
Systems Rock reminds that there is no bad publicity and despite what the blogger writes about you, your business would still receive a lot of publicity. Don’t worry however; it isn’t very likely that the bloggers would say anything really mean and bad. If you have a good product it is more than likely that you’ll be able to attract a lot of new customers without having to run an expensive marketing campaign.
Use Local Listings
You probably know how important the correct use of SEO is for your business. But did you know it is very important to use local search marketing as well as part of a successful SEO strategy. You should ensure your business signs on to all the possible online local listings and that you optimise your information on these listings.
Luckily there are a lot of great SEO companies that can help you out by providing help and tools to make sure you are using local search marketing in an effective way. Check out Brightlocal and find out more about how they can help your business.
Alice is always looking for new ways to improve the way small businesses function. She is also really passionate about marketing and loves to look at the marketing strategies of big corporations. She enjoys going to the theatre and dreams of a trip to Broadway.